In the grand muscle car era, Oldsmobile offered the beefed up the 442 to offer to a performance hungry population. But Olds did not stop there as they rolled out an even more exciting performance packaged called the W30. Thanks to a special-order color that many muscle car enthusiasts would describe as sacrilegious, a 1970 442 was finished in Plum Crazy!
Olds allowed dealers to commission special-order paint for $50 (about $400 as of 2023). A dealer in Virginia Beach took advantage of this option as he wished to have a custom piece in his showroom and placed the order for the Plum Crazy color scheme. This extremely rare Oldsmobile packs all the factory W30 goodies with white stripes and a white convertible top.
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